Eternally Grateful

Sushil Ram
5 min readApr 11, 2022

Trying to sleep for the past few days and it’s weird how that never works. Sleep comes easy when I don’t have to try.

A vision popped into my head where I’m with my bro in this fancy ass place. Raising a toast to him and really appreciating him for all he’s done and been doing.

I sometimes think I don’t deserve a brother like him. I can’t show half of the love I have for him like he does. Making sure I do justice with this piece of writing.

2020, we started out fighting with each other over games of dota when we just came to our home( shithole then ) just constant bickering over each other’s gameplay and saying rude shit to each other we never meant.

I wanted to go our separate ways thinking me and him would never have the same vision and sync. I wanted to abandon everybody at home and hit hard reset on my life. I wanted to be reborn and live a second life.

That’s when the ball really dropped. Traumatic scene after another made me realise how important my family’s life is and mine is. It could all be taken away in just one moment. You could be dead and none of it would matter. I knew my brother felt the same way, in fact it wounded him deeper than me because of he was on the receiving end of both these scenes. I know that feeling, it’s that stinging of your heart, your throat feels dry, you can’t think of anything else but spending more time with your loved ones, appreciating them and providing for them. That’s how I realised my duties. It really straightened my path out. I was gonna stick with family no matter what.

I decided then that I have to provide for my family and I’ll take all the responsibility if need be. Talked to my brother about a business idea and I saw his eyes light up. Amidst all that chaos we found beauty in our lives. That’s when he planted a seed in my mind, a service based business.

I researched more about online businesses and the one thing that stuck out was a marketing agency. No funds required to start. You get to make a lot of money and enjoy life while you’re at it. Seemed like the exact thing for us.

My brother was super excited when I told him about it. Had the same look I had when I first discovered it – what a fucking gold one.

Scared of confrontation, I wanted to confront my parents about their constant bickering of “what’ll you do it’s been almost year of you here”. Told them I wanted to run a business, when I tried to explain I started to cry. I couldn’t contain myself to explain without raising a conflict. In my mind, I knew this is what I really wanted to do.

That week, my brother put this image in my mind where we’re driving in rich cars living our best life and our best versions come out. He was always a visionary. He set the pace from day 1 now that I realise it.

We put this thing into motion and it clicked. 1 month later, booked a call, nervous as fuck and shaking when I was making a presentation in a sales call. Presentation. That’s cringe now that I think about it. Client was actually pleased. Spoke like he would sign up. Me and my brother were fucking over the moon. That was our biggest win and we took it seriously.

Later found out, the fucker wasn’t sure because he had little to no power over the decisions. Disappointed but we told ourselves it didn’t matter, we booked a call and we almost sold him on it. That was a win in our eyes. Kept at it

Then COVID hit, tragedy after another. I was praying for all this to stop. I remember telling my dad about the arrow effect.

The more world pulls you down, the farther you’ll go up when it’s released.

We went at it again hoping for a release. Signed a hard ass client and I was under the impression that after you get 1 client, it pours.

1 month goes by, nothing. 3 months and 2 niches later still nothing. 5 months later, booked 7 appointments with a good offer.

We felt like we had a huge break through, I learnt a lot about selling. Got my nerves gone. I realised that 1 month of hyper focused work was all it took. Last 6 months was just on and off, inconsistent bullshit.

Let me give you an idea how my brother was doing. Nightmare after another, wakes up panting in the middle of the night and disturbed everything in its wake. I felt irritated by his presence, felt like he was this huge anchor giving me resistance.

He wasn’t committed enough and I let him know that. I told him to really get committed, we should spend all the money we have on a coaching. Bad idea. I was on a hunt for coaching programs. Stumbled upon two and I was pretty convinced on taking one with this guy I met on Facebook. Had no results to his name but he was doing $20k/ month. My brother said we should keep looking, that’s when I truly understood his biggest strengths – good judgment and vision.

Two types of people can win- one with extreme discipline or one with very good judgement. Really good.

Didn’t go with the Facebook guy, if I had gone with him account balance would be at -1250$.

Joined a program for $544 and I remember saying the one thing my brother told me – “If you can make $1 from something you can make a million from it”

I simply told him the same when we signed up to this coaching – “we know how to make money”

Value received for the $544? Probably about 60% value and just received this commitment to make this work.

He changed my mind about the service we were offering and again planted this seed of ‘asset building’. That really set things in motion. Booked about 12 calls in one week. Signed two clients in 2 days. 2 more coming in the pipeline. Hitting our revenue goal of $1500+

All that because this man gave me light and the right guidance. He’s been the best brother and business partner I can really ask for. Deep work blocks where he gets shit done, has a vision for what we should do and what our lives would look like. Man’s a visionary from birth I can tell. Tells stories like nobody else. He’s the eyes and ears of this business and I’m the guy that solves the ‘how’ part of the equation. We got more shit done through his commitment and vision in the past month than in the last 7 months.

I make sure to be be very honest these days, and this was truly the biggest transformation I’ve seen from my bro.

I blurt out rude shit that I don’t really mean but I’m trying to do better at this new role as a brother and a business partner.

He’s put in a lot of effort to get here and I wanna keep his dream alive. It all started out for him and it’s always gonna be.

Extremely grateful to be here in this moment and this path.

I know all this could be taken away so fast. I’m grateful that I’m living this life.

When it rains, it pours. All that matters is your second client.

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